Senior Data Product Manager, Marketing Automation

Job not on LinkedIn

October 10

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦞 Maine – Remote

Although this job is listed in Maine, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🦞 Maine – Remote 🗽 New York – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $113k - $150k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

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WEX

WebsiteLinkedInAll Job Openings

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

📋 Description

• Develop and drive the strategic roadmap for WEX’s Marketing Automation initiatives, connecting platform capabilities to key business objectives and results. • Champion the needs of our customers, leading ongoing discovery to understand how automation, data, and personalization can create better customer experiences. • Partner closely with marketing, data engineering, analytics, and technology teams to align on shared goals and define product requirements that enable seamless customer data activation and marketing automation. • Translate strategy into clear user stories and product requirements that enable impactful marketing automation and data activation capabilities. • Define and track key performance indicators (KPIs) that measure the effectiveness of marketing automation and customer data initiatives, such as engagement rates, activation velocity, segmentation accuracy, and campaign ROI.

🎯 Requirements

• 5+ years of product management experience, with a focus on marketing automation, customer data platforms, and data-driven marketing technologies • Undergraduate degree required, advanced degree is a plus. • Strong SQL expertise and data warehousing knowledge, with the ability to translate complex data architectures into scalable marketing automation solutions. • Comfortable collaborating with engineers and architects to drive discussions on data modeling, integration, and platform evolution that power intelligent automation and personalized customer experiences. • Proven ability to translate product vision into actionable roadmaps, balancing long-term strategy with short-term priorities, and driving alignment across cross-functional teams to deliver impactful initiatives. • Deep understanding of the end-to-end customer journey, with a passion for building data-driven marketing platforms that unify insights, automate interactions, and create consistent, personalized experiences across all channels. • Exceptional communicator skilled at building alignment across teams and clearly conveying complex concepts to technical partners, business leaders, and senior stakeholders. • Ability to navigate the complexity of data ecosystems and marketing technologies, anticipating integration challenges, and driving solutions that enable scalable, connected customer experiences.

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • and more.