Senior Analyst, Digital Merchandising

🕒 June 17

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧐 Analyst

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White Cap

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏗️ Construction

🏭 Manufacturing

📦 Logistics

Construction • Manufacturing • Logistics

White Cap is a company that supplies construction and industrial tools and equipment. They offer a vast range of products including submersible pumps, mortar mixers, breaker hammers, circular saws, ladders, electric saws, power cutters, tape measures, and tool kits among others. White Cap also provides services such as rebar fabrication, tool repair, and equipment rental, and offers flexible credit and financing options to their customers. The company caters to both individual contractors and businesses, aiming to provide competitive pricing and excellent customer service.

📋 Description

• Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy • Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies • Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations) • Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com • Partner closely with Category Management and Product Marketing peers to understand category strategies, product priorities, and messaging objectives • Translate offline and marketing-led category strategies into optimized digital experiences that drive discoverability and conversion • Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey • Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements • Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities • Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance • Turn data into actionable insights and recommendations for the Senior Manager and cross-functional partners • Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams • Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows

🎯 Requirements

• BS/BA in a related discipline • 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field • Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field • Strong analytical mindset with the ability to interpret data and translate insights into action • High attention to detail and strong organizational skills • Comfortable working cross-functionally in a fast-paced environment • Interest in eCommerce, digital customer experience, and online shopping behavior • Experience with web analytics tools (e.g., Adobe Analytics, GA) • Familiarity with CMS, commerce platforms, or PIM systems preferred • Comfort with Excel and PowerPoint for reporting and storytelling • Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.

🏖️ Benefits

• Health insurance • 401(k) • Paid time off • Professional development opportunities