Who Gives A Crap
51 - 200 employees
Founded 2012
🛍️ eCommerce
🌍 Social Impact
🤲 Charity
💰 $41.5M Series A on 2021-09
eCommerce • Social Impact • Charity
Who Gives A Crap is a socially responsible company that donates 50% of its profits to clean water and sanitation non-profits around the globe, helping those in need gain access to these essential services. The company specializes in eco-friendly products, primarily focusing on toilet paper made from bamboo, alongside other sustainable household items such as tissues and kitchen roll. Known for its environmental impact, Who Gives A Crap aims to reduce deforestation while also maintaining a strong commitment to social impact and charitable causes.
Director of Growth Marketing
Job not on LinkedIn
🕒 May 20
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Who Gives A Crap
51 - 200 employees
Founded 2012
🛍️ eCommerce
🌍 Social Impact
🤲 Charity
💰 $41.5M Series A on 2021-09
eCommerce • Social Impact • Charity
Who Gives A Crap is a socially responsible company that donates 50% of its profits to clean water and sanitation non-profits around the globe, helping those in need gain access to these essential services. The company specializes in eco-friendly products, primarily focusing on toilet paper made from bamboo, alongside other sustainable household items such as tissues and kitchen roll. Known for its environmental impact, Who Gives A Crap aims to reduce deforestation while also maintaining a strong commitment to social impact and charitable causes.
📋 Description
• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets. • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency. • Own the UK DTC new customer forecast and the monthly performance budget allocation. • Identify and scale new local channels and partnerships to drive incremental growth. • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.
🎯 Requirements
• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market. • Design and execute the roadmap for UK-specific growth initiatives and prioritise team work. • Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented. • Pivot budget and strategy based on real-time performance data to drive incremental customer growth.
🏖️ Benefits
• competitive, market informed salaries • meaningful support towards healthcare for our team around the world • generous paid leave • tailored learning and development opportunities • free toilet paper
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