Trade Marketing Manager, DACH

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November 17

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Whoop!

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eCommerce • Advertising

Whoop! is a company specializing in performance-driven advertising solutions for eCommerce businesses. They offer services such as Performance Max Optimization, Google Ads Management, and Comparison Shopping Service (CSS). By utilizing their proprietary tools and expertise, Whoop! helps eCommerce brands enhance their paid search campaigns to achieve real business results. Their solutions focus on improving return on ad spend (ROAS), efficiency, and aligning ad strategies with business goals. Trusted by over 360 leading eCommerce clients, Whoop! combines cutting-edge software with expert insights to optimize advertising efforts and drive profitability.

51 - 200 employees

🛍️ eCommerce

📋 Description

• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in DACH. • Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints. • Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the DACH region. • Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms. • Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement. • Use data to analysis campaign performance and optimise for future success. • Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region. • Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts. • Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations. • Work with EU Trade Marketing Manager to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies. • Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence. • Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success.

🎯 Requirements

• Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application. • 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space. • Experience with distributor and third party retail partner relationships in the DACH region, including support for in-store activations and events. • Deep understanding of the DACH region with proven experience adapting marketing strategies to local market dynamics and consumer behaviors. • Proven ability to execute high-quality omni-channel campaigns across in-store and online activations. • Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions. • Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders. • Willingness to travel (25%), across the DACH region, Europe and visits to WHOOP HQ in Boston, MA.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities