Creative Lead

Job not on LinkedIn

October 23

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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WideOrbit

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Media • SaaS • Enterprise

WideOrbit is a company that provides software solutions for media companies to maximize their business operations. Their platform streamlines the entire media transaction process, from sales to payments, and handles digital ads, broadcast TV, radio, and programmatic TV buying. WideOrbit offers various products aimed at increasing revenue, managing ad inventory, and optimizing audience value for broadcasters. Their technology supports media operations and integrates tools to consolidate media buying and selling efforts, leverage data insights, and enhance revenue through strategic integrations. Widely used by US local TV broadcasters, WideOrbit helps manage substantial ad revenue across multiple channels and platforms.

501 - 1000 employees

Founded 1999

📱 Media

☁️ SaaS

🏢 Enterprise

💰 Secondary Market on 2015-10

📋 Description

• Manage the WideOrbit brand and guide the company through application of the brand - own WideOrbit’s visual brand identity, evolution and optimization of the brand, and enforce brand standards • Contribute to marketing planning with creative initiatives, projects, strategies, and goals / objectives that support WideOrbit brand and overarching Marketing department and company goals • Provide creative direction to ensure a cohesive, polished visual identity and voice across everything we do, while balancing the trade-offs required to move quickly to meet succinct deadlines when necessary • Manage and support additional creative development and optimization of WideOrbit website and digital assets – sharing and guiding design and creative best practices with informed UX / UI experience and point of view • Manage the brand, design, and overall content creative outputs from website and emails to ads and customer videos, to events and client presentations, to trade-show and high touch events and company branded materials / swag • Manage and optimize the design process / workflow from ideation and concept to implementation and delivery for smooth execution of creative projects and deliverables • Position creative team to collaborate cross-functionally on creative needs across the company – both internal to Marketing and external as a shared company service / corporate brand team • Contribute to social media channel through creative ideas and assets to boost engagement and brand amplification • Manage and mentor creative team members - maintain the creative function to deliver design and content services and deliverables • Guide AI tool recommendations for creative disciplines to help optimize process and deliverables • Onboard, manage, and collaborate with creative vendors when required

🎯 Requirements

• Branding in a B2B Marketing or agency environment experience (enterprise software / technology / SaaS company experience) • Experience managing creative teams with ability to jump-in as a player / coach and contribute hands-on with deliverables consistently • Experience leading creative projects and processes from strategy and ideation to production • Exceptional collaboration and communication skills • Ability to inform creative capacity and prioritize in collaboration with Marketing lead / functions • Proven ability to partner with designers / copywriters / videographers and delivering work across all mediums (events, digital, print, web, mobile, video) • Detail oriented with strong professional design sensibilities, from high-level strategic direction down to the smallest details • Creative thinker and solution-oriented mindset who appreciates diverse perspectives and collaboration • Understanding of marketing metrics and flexibility with testing creative concepts to optimize channel and deliverables • Independent with ability to multi-task and work effectively in a fast-paced environment to best manage deadlines and creative capacity / workload

🏖️ Benefits

• A competitive salary • Health insurance • Sabbatical leaves • Generous vacation package • Work/life balance • Life event benefits • Casual work attire • 401(k) match • Plenty of opportunities to grow!