Senior Product Manager, Member Growth

🕒 5 days ago

🌵 Arizona, New Mexico, +3 more states – Remote

🌵 Arizona – Remote 🌶️ New Mexico – Remote 🏈 Ohio – Remote 🤠 Texas – Remote 🍑 Georgia – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Wider Circle

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 $38M Series B on 2021-09

Healthcare • Consulting • Logistics

Wider Circle is a neighborhood-based health organization that aims to empower community members to lead happier and healthier lives. By partnering with health plans and physician groups, the company offers engaging and educational programs both in-person and virtually. These programs are designed for members who share similar interests and life experiences, creating a social group with the purpose of improving access to care within a trusted community network. Wider Circle connects residents in a neighborhood to support each other's health and well-being, offering help with tasks such as scheduling doctor’s appointments and accessing food resources, thereby revitalizing the sense of community care. The company collaborates with national and regional Medicare Advantage plans and Managed Care Organizations.

📋 Description

• Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable • Set strategy for acquisition, activation and re-engagement • Build marketing automation and AI-driven outreach using voice, SMS and nurture to qualify leads and book visits • Unify the member journey across channels and new partners and integrate it with the care platform • Run fast experiments with channel pods across operations, marketing, engineering and data • Read results weekly and decide whether to continue, change or stop experiments • Shape the offer and messaging with marketing and agencies • Segment outreach and messaging by plan, channel and member group • Own conversion and CAC by channel and maintain a weekly scorecard • Serve as leadership’s go-to on top-of-funnel growth • Ensure compliance with TCPA and health plan marketing rules while working with the compliance lead • Report to the VP of Product and collaborate with channel leads, care navigators, marketing, engineering and data teams

🎯 Requirements

• 4+ years in product roles owning growth funnels end to end • Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents • Strong data skills: define the metrics, run your own analysis (SQL), and reason about CAC and ROAS • Experience running A/B tests in a product growth setting • Scrappy and comfortable building with AI on our own; you ship small and iterate • Credible with executives, frontline call center staff and field teams alike • Motivated to serve underserved, low-income older adults • Medicare, Medicaid, D-SNP or duals experience preferred • Experience with products that blend digital tools with human-delivered services preferred • Lifecycle or product marketing background preferred • Experience being held to enrollment or revenue goals preferred

🏖️ Benefits

• Performance-based incentive bonuses • Opportunity to grow with the company • Comprehensive health coverage including medical, dental, and vision • 401(k) Plan • Paid Time Off • Employee Assistance Program • Health Care FSA • Dependent Care FSA • Health Savings Account • Voluntary Disability Benefits • Basic Life and AD&D Insurance • Adoption Assistance Program • Training and Development • Equal employment opportunity and inclusive work environment

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