Founder Associate – Growth Marketing

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Wing Assistant

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B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

📋 Description

• Performance Marketing: Launch, scale, and optimize campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic, with full control of targeting, bidding, creative testing, attribution, UTMs, and CAC/ROAS tracking • Creative Strategy: Brainstorm and produce engaging content - from social posts to ad copy and landing pages. Analyze and optimize full-funnel journeys from click to activation and upsell. • Design & Storytelling: Create visual assets (Canva, Figma, or similar) that enhance our brand and campaigns • SEO & Growth: Manage keyword research and SEO activities and write content that drives discoverability and traffic • Performance Analysis: Review campaign data, evaluate creative tests, and recommend what to double down on • Lifecycle & CRM Automation: Build onboarding, retention, and winback flows; manage email deliverability; create personalized drip campaigns; and integrate CRM with product and ads for real-time nurturing • Guerrilla Marketing: Experiment with unconventional ideas that stand out in the AI and tech space. • Product Demos: Record product demos, marketing explainers, or campaign screencasts to showcase impact • Cross-functional collaboration: Work closely with founders and product leads to align messaging, campaigns, and brand narrative • Growth Experiments & Strategic Plays: Run scrappy acquisition tests, manage influencer and affiliate programs, build co-marketing loops, and drive community-led growth initiatives.

🎯 Requirements

• 1–2 years marketing experience, ideally across several domains (content, SEO, ads, creative). • You’ve taken a B2B SaaS from $0 to $1–5M ARR • Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic design platforms (Canva/Figma). • Experience in AI or tech-driven companies is a plus • Good understanding of marketing fundamentals, analytics, and experimentation • Demonstrated ability to leverage AI tools to speed up execution • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn • Experience optimizing funnels and landing pages using CRO best practices • Experience with email marketing platforms, influencer or affiliate campaigns • Proven track record in SEO strategy, content production, and performance measurement • Hands-on with tools like GA4, Framer, PostHog, and Google, Meta, LinkedIn campaign managers • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

🏖️ Benefits

• Remote-first culture • Work from anywhere • Flexible responsibilities and fast learning curve - adapt to new projects, channels, and strategies as the business evolves. • High visibility, autonomy and ownership • Fast-track to leadership for high performers • Direct access to founding team and strategic initiatives • Opportunity to grow with the company and shape our marketing vision from day one • Competitive salary • Performance‑based bonuses • Software for Upskilling & Productivity • Paid Time Off • High autonomy, low bureaucracy • US HQ Opportunities: Top performers may have the opportunity to explore international roles within our US-based headquarters, including potential emigration opportunities, subject to availability and company needs, and *after at least 2 years* of employment.