Marketing Automation Specialist

October 14

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Wing Assistant

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B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

📋 Description

• Build and deploy simple drip or nurture email campaigns • Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags) • Assist with tracking and tagging (UTMs, campaign parameters) • Monitor automation performance metrics: open rates, click-through, conversion in simple flows • Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected • Coordinate with design/content team for email templates / landing page assets • Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation) • Implement and optimize drip / triggered flows based on user behavior or lifecycle stage • Integrate CRM or customer data platforms with other tools (web tracking, events) • Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, personalization) • Train or guide junior staff or interns on best automation practices • Ownership of automation documentation: SOPs, monitoring dashboards • Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed • Design and oversee predictive workflows (e.g. lead scoring, propensity modeling) • Ensure data infrastructure is robust (data accuracy, integration, real-time events) • Mentor/lead a team of automation / operations specialists • Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs • Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

🎯 Requirements

• Bachelor's degree in any field or professional certification in marketing or business-related courses • 2+ years experience in social media or 1-2 years in digital marketing • Proven content writing or copywriting experience • Working knowledge of content management systems • Excellent English communication skills, both written and verbal (at least B2 level) • Solid organizational and time management skills • Knowledgeable in layouts, typography, print, and web design • Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software • Compelling portfolio of work over a wide range of creative projects • Able to work on a graveyard shift

🏖️ Benefits

• Health Insurance (HMO) • Performance Incentives • Job Security and Stability • Paid Training • Inclusive Culture • Upskilling Opportunities • 100% Work-From-Home • Exceptionally Supportive Team • Opportunities for Career Growth • Fun Work Environment • Holiday & Overtime Pay