Content & AI Lead – Sports Betting

🔥 15 hours ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🤖 AI Engineer

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Web International Services Ltd. (WIS)

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🎲 Gambling

🎮 Gaming

📣 Marketing

Gambling • Gaming • Marketing

Web International Services Ltd. (WIS) is a leading iGaming affiliate company specializing in performance marketing. Operating for over 15 years, WIS has established a strong presence within the iGaming industry, focusing on affiliate marketing to provide valuable insights and experiences for players. The company is based in Malta and has grown consistently with its dynamic multinational team. WIS provides its visitors with informed advice and up-to-date information about the best games, odds, and offers. With over 500 partnerships and 230,000 monthly visitors, WIS is committed to connecting players with the right products. Their office culture is inclusive and flexible, offering various perks and growth opportunities for employees.

📋 Description

• Own the portal’s content strategy and editorial roadmap, covering sports content, evergreen content, commercial pages and betting-focused content • Drive portal performance using traffic, rankings, engagement, conversion and revenue data • Lead the content team, including recruitment, coaching, performance management and workload planning • Own editorial quality and standards, ensuring content is accurate, useful, differentiated, SEO-driven and compliant with relevant UK gambling and industry requirements • Design and improve the content plan and team workflow • Use SEO, audience and competitor insights to identify content gaps and prioritise opportunities • Own content optimisation, including updating, consolidating or removing existing content • Embed AI into content operations using tools such as Claude and ChatGPT • Build and improve AI-powered workflows, agents, automations and new AI capabilities • Work cross-functionally with SEO, Product, Design, Development, Affiliate, AI and central Content teams • Own the portal’s content budget and commercial contribution • Work with leadership to deliver revenue and profitability targets and make resource decisions based on expected return

🎯 Requirements

• 3+ years’ experience in sports betting, iGaming, sports media, affiliate or a closely related content environment, ideally with strong UK market experience • Strong knowledge of UK sports and betting, particularly football, and a genuine understanding of the sports audience • Proven experience leading or managing a content/editorial team and owning an end-to-end content operation • Strong understanding of SEO, search intent, keyword research, content strategy and content optimisation • Experience using SEO and analytics tools such as Ahrefs, Google Search Console, Google Analytics or equivalent • Strong editorial judgement with excellent writing, research, fact-checking and quality-control skills • Commercial mindset with an understanding of how content contributes to traffic, conversions, FTDs, revenue and profitability • Advanced AI fluency with hands-on experience using AI tools to improve workflows • Experience building or experimenting with AI workflows, automations, agents or multi-step processes • Hands-on experience with Claude, ChatGPT, MCPs or APIs is a plus • Hands-on, analytical and highly curious, with a builder mindset and a willingness to experiment, solve problems and continuously improve how the team operates

🏖️ Benefits

• Full remote working offered through contractor agreement • Hybrid working setup with a flexible work environment in Malta • Company events in Malta organised and paid for by WIS for EU employees – twice a year • Access to learning platforms and educational support offered to boost your knowledge and career • Attractive performance bonus