Paid Media Manager

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October 24

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WISEcode

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Artificial Intelligence • Healthcare Insurance • Wellness

WISEcode is a company focused on enhancing food transparency to empower personalized nutrition. Utilizing patented AI and machine learning, WISEcode provides detailed insights into food products, unlocking over 10,000 attributes to help consumers make informed dietary choices. Their mission is to enable individuals to understand what's in their food, promoting healthier eating habits while identifying potentially harmful ingredients and allergens.

11 - 50 employees

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Develop, execute, and continuously improve integrated paid media strategies across Facebook, Instagram, TikTok, Pinterest, Reddit, Google Ads, and other emerging channels • Manage search engine advertising (Google Ads and Microsoft Advertising) campaigns covering both branded and non-branded keyword strategies • Build, monitor, and optimize all campaigns for acquisition, engagement, and ROAS objectives • Manage external consultants for app store media placements and creative testing for Google Play and Apple App Store campaigns • Oversee boosted organic content strategy to support overall campaign visibility and performance • Partner with analytics and product teams to define audience segments, measure performance, and refine audience strategies based on CAC, LTV, and retention data • Collaborate with content and creative teams to ensure consistent messaging across paid and organic placements • Apply competitor benchmarking and platform insights to inform creative iterations and expand the audience • Pilot and evaluate new channels to identify high-ROI opportunities for growth • Maintain reporting dashboards for ROAS, CAC, LTV, and attribution performance • Present campaign insights and budget recommendations to leadership for scaling growth spend efficiently

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • Startup experience is a must; embracing AI tools to extend your marketing effort, daily • Experience with Braze is a must • 4–6 years of experience in paid media management or growth marketing, ideally in mobile app or consumer tech • Proven track record managing search advertising across Google and Microsoft • Demonstrated expertise across social ad platforms including Meta, TikTok, Pinterest, and Reddit ads • Experience managing App Store Optimization (ASO) and app install campaigns • Strong analytical skills with proficiency in tools such as Google Analytics, AppsFlyer • Experience with campaign forecasting and performance visualization tools • Creative thinker with proven ability to test, learn, and iterate quickly • Passion for health, wellness, and digital innovation; roll up your sleeves and get stuff done.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development