Sales Director, SMB Market

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WISEcode

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Artificial Intelligence • Healthcare Insurance • Wellness

WISEcode is a company focused on enhancing food transparency to empower personalized nutrition. Utilizing patented AI and machine learning, WISEcode provides detailed insights into food products, unlocking over 10,000 attributes to help consumers make informed dietary choices. Their mission is to enable individuals to understand what's in their food, promoting healthier eating habits while identifying potentially harmful ingredients and allergens.

11 - 50 employees

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Develop a high-quality pipeline of emerging CPG brands aligned with SMB, Mid-Market and Emerging CPG “Expo West” companies with a focus on: natural, organic, functional foods, beverages, supplements, clean-label products, and better-for-you innovations. • Use exhibitor lists, CPG founder communities, LinkedIn, and category insights to prioritize high-fit SMB targets. • Own entire demand generation cycle, from targeted company prospecting and initial engagement, through the entire sales process through close - then acting as the key customer point-of-contact for customer retention and growth. • Prepare brands for pre-Expo outreach, early adopter programs, and onboarding into WISEcode’s SMB offerings. • Deliver strong product demos tailored to founders, marketers, food scientists, and product teams at small and mid-sized CPG brands. • Sell WISEcode’s SMB offerings, including: WISEcode “White Label” solutions, WISEcode “Code Builder”, WISEcode Food Intelligence Platform, Transparency Pledge & UPF visibility, Ingredient & Nutrition Panel verification, Influencer Code partnerships / Code Marketplace, MCP Server capabilities. • Articulate the ROI of transparency, accuracy, and trust-building for early-stage CPG brands, using both data and mission-aligned messaging. • Lead all pre-show engagement campaigns to secure meeting commitments ahead of the event. • Drive signups for: Early adopter cohorts, Expo West “Code Showcase” programming, White Label Code Development, Transparency Pledge participants. • Align closely with CRO and Marketing team to develop SMB-focused collateral, one-pagers, and category-specific demo flows. • Build relationships with: Natural food accelerators and incubators, Nutrition, wellness, and dietetics communities, Influencers who support founder-led brands, Industry associations and non-profits promoting transparency and health. • Maintain clean CRM data and accurate pipeline forecasting. • Provide structured weekly updates on outreach volume, meetings, deal flow, and revenue targets. • Collaborate with Product and GTM teams to relay SMB-specific feedback on attributes, dietary tags, ingredient issues, and category nuances. • Engage regional and national distributors who work with Expo-West-style emerging brands to introduce WISEcode’s data, transparency, and product-validation capabilities. • Support retailer-facing conversations where SMB brands require WISEcode-powered product verification (ingredient accuracy, UPF transparency, dietary tags, clean label positioning).

🎯 Requirements

• 5+ years of B2B technology sales, partnerships or business development • Proven ability to independently source prospects, run demos, manage pipelines, close deals, and manage ongoing relationships • Exceptionally strong presentation and communication skills • Entrepreneurial mindset and comfort working in a fast-moving early-stage environment • Background or education in nutrition, food systems, health sciences, wellness, or related applied science fields • Experience working with or selling into CPG brands, especially within the natural, organic, or functional food categories • Familiarity with nutrition labels, ingredients, clean-label trends, wellness standards, or food transparency initiatives • Personal passion for healthy living, food quality, and transparency—matching the values of Expo West founders.

🏖️ Benefits

• WISEcode is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please send a request to WISEcode Human Resources at jobs@wisecode.ai