Area Sales Manager

🔥 1 hour ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 14%

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Logo of Witan Search

Witan Search

1 - 10 employees

Founded 2022

🏭 Manufacturing

🍽️ Food & Beverage

💼 Consulting

Manufacturing • Food & Beverage • Consulting

Witan Search is a specialist executive search and recruitment firm connecting top talent with leading companies in the chemicals, manufacturing, and personal care sectors. With deep industry knowledge and a global network, they provide consultative, integrity-driven hiring services to help businesses secure professionals who drive innovation and growth. Witan Search focuses on executive and specialist hires, prioritising transparency, candidate preparation, and long-term client partnerships.

📋 Description

• Develop and deliver a UK regional sales plan aligned with the commercial strategy, sales targets and growth objectives • Manage and grow relationships with existing distributors and key accounts across the region, with one major national account managed separately • Identify and convert new business from new distributors and strategic accounts to laundromat investors, commercial laundries, hospitality, healthcare and facility management • Build trusted relationships with decision makers at distributor, investor and end customer level • Help distributors grow through joint customer visits, sales training, product knowledge, project support and market development activity • Organise and host distributor and customer visits to the client's manufacturing facilities • Promote the full product portfolio, including new launches, key innovations and strategic brands • Track market developments, competitor activity, pricing trends and customer needs, turning insight into commercial action • Keep forecasts, pipelines, visit reports and account development plans accurate and up to date in Salesforce • Negotiate commercial terms within company guidelines, protecting pricing, margin and profitability • Work closely with Product Management, Marketing, Customer Service, Finance, Pre-Sales and Operations, and support campaigns, trade shows and distributor events • Contribute to annual budget planning, sales reviews and regional business reviews

🎯 Requirements

• At least 5 years in B2B sales, business development or account management • Proven distribution or channel sales experience, working with distributors, dealers or channel partners • A track record of growing existing accounts and winning new business from prospecting through to close • Strong understanding of consultative, project-based selling and long-term account development • Confident with CRM systems, sales forecasting, pipeline management and structured account planning • Good knowledge of regional market dynamics across the UK • Excellent negotiation, influencing and presentation skills, with the confidence to engage at every level of an organisation • Self-motivated and well organised, able to run a region independently and balance multiple accounts and priorities • Fluent English • Based in the UK within easy reach of a major airport, with willingness to travel frequently across the region and occasionally internationally • Experience in equipment sales, professional laundry, HVAC, facility management, hospitality or a related technical commercial environment is favourable • Dutch language skills are favourable, not mandatory • A degree in Business, Sales, Marketing, Engineering or a related field is favourable; equivalent commercial experience is equally valued • Additional sales, negotiation or technical training is favourable • Experience working within an international organisation alongside cross-functional teams is favourable

🏖️ Benefits

• Competitive salary and benefits package • The backing of a global market leader with a strong portfolio of trusted brands and a steady pipeline of product innovation • Genuine ownership of a UK region, with the freedom to build your own plan and partnerships • Home-based working, supported by a wider international business and specialist internal teams • Varied travel, including visits to manufacturing facilities, distributor events and international trade shows

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