Social Media Analyst

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August 7

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Tag

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B2B • Media • SaaS

Tag is part of the Dentsu family and collaborates with leading brands and agencies to execute impactful content across various channels globally. Specializing in strategy, consulting, creative content production, and omnichannel technology & experiences, Tag delivers marketing solutions that foster business impact and efficiency. Their services leverage creativity, technology, and insights to engage customers effectively. Committed to social responsibility, Tag integrates ESG principles into their decision-making to positively affect people, the planet, and communities.

1001 - 5000 employees

Founded 1972

🤝 B2B

📱 Media

☁️ SaaS

💰 Venture Round on 2008-01

📋 Description

• Develop and maintain reporting frameworks and KPI structures across multiple verticals, including Brand, Commercial, Gaming/Consumer, and Developer. • Deliver data-driven performance insights for content across platforms such as LinkedIn, X (formerly Twitter), Reddit, YouTube, and Discord. • Lead the development of dashboards and automated reports using tools like Tableau, Power BI, and native platform analytics. • Mentor and manage junior analysts, setting up scalable systems and workflows for consistent, high-quality output. • Create post-campaign and event recaps that summarize results, insights, and recommendations for ongoing optimization. • Provide competitive benchmarking and monitor industry trends to contextualize performance. • Collaborate with internal strategy, community, and creative teams to ensure insights are integrated into planning and execution. • Conduct segmentation analysis and build predictive models to better understand audience behavior and engagement patterns.

🎯 Requirements

• 5+ years of experience in social, content, or marketing analytics, with at least 2 years in a leadership or mentorship role. • Proficiency in SQL, Python (or R), and data visualization tools such as Tableau, Power BI, or Looker. • Strong understanding of social and community platforms, including Reddit, YouTube, LinkedIn, Discord, and developer forums. • Experience translating data into insights, with the ability to communicate findings to both technical and non-technical stakeholders. • Proven track record of building or refining measurement frameworks, tagging taxonomies, and analytics systems. • Background in developer or gaming communities is a plus. • Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or a related field; Master’s degree is a plus.