Marketing Manager – CRM Automation

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October 23

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Woliba: A Comprehensive Employee Engagement & Benefits Solution

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HR Tech • Productivity • Wellness

Woliba is a comprehensive employee engagement and benefits solution that integrates wellness, recognition, and engagement into a single platform aimed at enhancing workplace culture and employee performance. By providing tools for wellness challenges, employee recognition, data management, and coaching events, Woliba helps organizations foster a thriving environment where employees can improve their well-being and productivity. The platform is designed to adapt to the unique values and needs of organizations while promoting healthy competition and community among teams.

11 - 50 employees

Founded 2014

👥 HR Tech

⚡ Productivity

🧘 Wellness

📋 Description

• Drive and Convert MQLs: Own lead generation and nurturing campaigns to move contacts from awareness to discovery call. • CRM Ownership & Optimization: Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting. • Lead Nurturing & Campaign Automation: Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools. • Marketing & Sales Alignment: Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted. • Web & Visitor Tracking: Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors. • Reporting & Optimization: Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI.

🎯 Requirements

• 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS. • Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems. • Deep understanding of lead scoring, MQL definition, and funnel optimization. • Proficient in campaign analytics, attribution tracking, and dashboard building. • Strong collaboration skills across Sales and Marketing teams. • Excellent written and verbal communication in English and Spanish. • Self-starter comfortable working remotely in a fast-paced, data-driven environment.

🏖️ Benefits

• Competitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics. • Remote-first flexibility with a mission-driven, collaborative team. • Career path toward Marketing Operations Lead or Revenue Operations Manager roles. • Opportunities to travel for team retreats and client events.