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Social Media Content Creator, Copywriter

Job not on LinkedIn

🔥 4 minutes ago

🌏 Anywhere in the World

⏱ Part Time

🟡 Mid-level

đźź  Senior

đź’• Social Media Manager

đź‘» Ghost score 11%

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Logo of Workana

Workana

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

đź’° Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

đź“‹ Description

• Develop organic social media content for U.S. contractors and home service businesses • Create copy, captions, concepts, and visual assets • Translate strategic direction into engaging social media content • Develop content pillars and recurring content formats • Write clear, audience-focused social media copy • Create and maintain content calendars • Schedule and publish content across relevant social media platforms • Research target audiences, competitors, trends, and content opportunities • Adapt content based on performance and learnings • Explain the strategic reasoning behind created content • Manage an ongoing content production workflow independently • Maintain consistency in tone, messaging, branding, and publishing cadence • Own strategy, planning, creation, and ongoing execution

🎯 Requirements

• Strong understanding of organic social media strategy • Proven experience creating social media content from strategy through execution • Strong copywriting skills • Ability to create both visual content and written content • Understanding of organic content for contractors and home service businesses • Ability to develop content based on broader strategic direction • Experience creating and managing content calendars • Experience scheduling and publishing social media content • Strong creative thinking and ability to generate new content ideas consistently • Ability to explain the strategy and objective behind content • Strong organization and attention to detail • Ability to work independently and manage ongoing production • Comfortable working with feedback and iterating on content • Fluent English is mandatory, both written and spoken • Portfolio or examples of personally created social media content • Examples of content strategies or content calendars • Brief explanation of approach to organic social media content for a U.S. contractor or home service business

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