Senior Director of Product Marketing, Financial Reporting

November 26

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Workiva

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SaaS • Finance • Compliance

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

1001 - 5000 employees

Founded 2008

☁️ SaaS

💸 Finance

📋 Compliance

📋 Description

• Lead the development of Workiva’s go-to-market (GTM) strategy globally for our financial reporting solutions, aligning market opportunities, customer needs, and short- and long-term business objectives • Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy • Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation • Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results • Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes • Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed • Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders • Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value

🎯 Requirements

• Bachelor’s Degree in marketing or related field • 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles • B2B marketing or product marketing experience in the SaaS industry • MBA or equivalent advanced degree preferred • 8+ years of experience in managing and leading high-performing global teams • Experience leading cross functional initiatives that require a high degree of change management • Deep understanding of Office of the CFO processes and workflows, especially financial reporting, including buyer personas and competitive dynamics • A proven ability to craft and execute product marketing strategies that drive tangible results • Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives • Proven ability to innovate and optimize marketing strategies to deliver measurable business results • Exceptional program management skills to drive initiatives forward with clarity and impact

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package