Product Marketing Manager

November 13

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WorkWave

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SaaS • Transport • B2B

WorkWave is a leading provider of field service management software designed to enhance the efficiency of businesses across a wide range of industries. Their software solutions streamline operations, optimize workflows, and improve customer experiences. WorkWave's products encompass CRM & ERP software, field operations management, routing and scheduling, billing and payments, along with fintech and marketing solutions. With tools tailored for industries such as pest control, cleaning, HVAC, lawn care, and delivery, WorkWave aims to support businesses in increasing operational efficiency and customer satisfaction through technology-driven solutions.

1001 - 5000 employees

Founded 1984

☁️ SaaS

🚗 Transport

🤝 B2B

📋 Description

• Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team. • Conduct ongoing voice of customer research, competitive intelligence, and market analysis. • Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment. • Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts. • Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value. • Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores. • Drive customer education, engagement and adoption of upsell modules within our existing customer base. • Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer. • Develop customer-facing collateral, sales enablement materials, and internal messaging frameworks that clearly communicate product value. • Assist the Growth/Demand teams with campaign inputs, leveraging your expertise to inform strategies for paid, owned, and earned channels. • Work closely with the Events team to position WorkWave’s brand and product at industry tradeshows and customer conferences.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). • 5+ years of relevant experience in product marketing, preferably within the B2B SaaS space. • Strong understanding of GTM processes and the full product lifecycle. • Exceptional communication, collaboration, and project management skills. • Demonstrated ability to translate customer feedback and market insights into actionable business strategy. • Highly organized and detail-oriented, with the ability to operate effectively and drive results in a cross-functional environment. • Experience and openness to utilizing AI tools to create content and enablement.

🏖️ Benefits

• Employees can expect a robust benefits package, including health and dental and 401k with company match • Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays • Up to 4 weeks paid bonding leave • Tuition reimbursement • Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more! • 24/7 access to virtual medical care with Teladoc • Quarterly awards based on peer nominations • Regional discounts and perks • Opportunities to participate in charitable events and give back to the community