Marketing Manager

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2 days ago

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Wormhole

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API • Crypto • Web 3

Wormhole is a platform that provides secure, open-source interoperability for multichain applications. It offers a suite of tools and services to enable developers and institutions to build, transfer tokens, and manage multichain operations across various blockchains such as Solana, Ethereum, and Layer-2 solutions. Wormhole's ecosystem supports native token transfers and enables cross-chain communications, paving the way for the next evolution of decentralized finance (DeFi) innovation. It emphasizes security, offering continuous audits and a $5M bug bounty. Additionally, Wormhole facilitates governance participation for W token holders and aims to empower the next generation of Web3 applications with its comprehensive ecosystem and community support.

11 - 50 employees

Founded 2021

🔌 API

₿ Crypto

🌐 Web 3

📋 Description

• Develop and execute integrated marketing strategies across digital, social, event, and community channels. • Own the marketing roadmap, setting KPIs and translating business goals into measurable campaigns. • Launch go-to-market (GTM) plans for new features, partnerships, and product updates • Oversee creation of high-quality content (blogs, newsletters, educational materials, landing pages, videos) aligned with multiple audiences. • Strengthen and grow the company’s brand identity within the Web3 space. • Ensure messaging is consistent across all touchpoints and tailored to various crypto communities. • Manage user acquisition funnels, optimize campaigns based on performance metrics, and run A/B tests across platforms. • Track and report on campaign effectiveness, user behavior, and ROI with data-driven insights. • Collaborate with product and growth teams to improve conversion, retention, and engagement. • Support co-marketing efforts with protocols, L1s/L2s, wallets, validators, and ecosystem collaborators. • Coordinate with cross-functional teams to strengthen grassroots engagement. • Monitor crypto trends and conversations to identify real-time marketing opportunities.

🎯 Requirements

• 3 - 5 years of relevant experience in areas like Partner Marketing, Ecosystem Development, Web3 Marketing, Consumer Finance/Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience in B2B or B2B2C financial services is preferred. • A track record of successful marketing initiatives that have delivered significant business impact. • Proven experience in working with diverse, cross-functional teams to drive go-to-market strategies and execute plans effectively, fostering strong partnerships to achieve shared objectives • Deep understanding of the Web3 ecosystem, blockchain technology, digital currencies, fintech, and successful marketing strategies. • Understanding of SEO, paid ads, and growth loops. • Experience managing marketing budgets • Excellent time management and multitasking abilities. • Meticulous attention to detail and a commitment to delivering excellence. • Exceptional communication skills, both written and verbal with examples of content created. • Entrepreneurial track record of taking an idea to reality. • Ideally, based in the Americas or European time zones.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development