Freelance Copywriter, Russian, Kazakh

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WPP Production

WebsiteLinkedInAll Job Openings

10,000+ employees

📣 Marketing

📱 Media

🤖 Artificial Intelligence

Marketing • Media • Artificial Intelligence

WPP Production is the world's largest content production company that unites global production capabilities and creative producers into a single, seamlessly integrated platform. The company focuses on content production for the future of marketing, leveraging Generative AI, virtual production, and a High Velocity Content Studio to deliver innovation, speed, and scale for clients. WPP Production aims to transform content creation and accelerate marketing outcomes for brands requiring large-scale, high-speed content workflows.

📋 Description

• Creatively localize a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone. • Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and style. • Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point. • Wherever necessary, review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms. • Review, rewrite and validate translated marketing copy and raw machine translation output. • Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation. • Provide creative insights where necessary. • Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow. • Propose process improvements and workflow optimizations to project stakeholders

🎯 Requirements

• Native-level fluency in the local-market language and excellent command of written and spoken English. • Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts and audiences. • Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field. • 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house. • Experience working on international and local brands, consumer tech, digital content, or global brand localization. • Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences. • Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines. • Proven experience in localizing marketing copy while maintaining brand voice and messaging consistency. • Demonstrated experience leading editorial or localization teams, with a practical understanding of workflow management and delegation. • Great communication skills and ability to explain creative choices to non-native speakers (for instance through rationales). • Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines. • Technically proficient with localization tools (CAT tools, CMS platforms, etc.); familiarity with consumer tech products and ecosystems is a plus.

🏖️ Benefits

• Competitive salary (details not specified) • Work from anywhere in the world • Flexible working hours • Professional development opportunities