Director, B2B Media Strategy

November 21

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. • Shape integrated go-to-market strategies that connect media, operations, and revenue alignment. • Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech. • Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions. • Deploy tactics that accelerate impression-to-revenue velocity across revenue teams. • Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue. • Collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. • Require executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

🎯 Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH). • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI. • Practitioner-level working knowledge of: • Analytics tools: GA4, Adobe Analytics • Tagging & tracking: Google Tag Manager (GTM) or equivalent • Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms • SEO/content tools: SEMrush, Ahrefs, or equivalent • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn). • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations. • Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas. • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting. • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation. • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo). • Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps. • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems. • Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams. • Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies. • Nice to Have: • Experience in B2B SEO and content syndication strategy. • PR and earned media strategy experience within a B2B context. • Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams • Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!