VIP Strategy & Growth Manager

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🌐 United Kingdom, Malta, +2 more countries – Remote

🇬🇧 United Kingdom – Remote 🇲🇹 Malta – Remote 🇵🇭 Philippines – Remote 🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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WPT Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎮 Gaming

🛍️ eCommerce

Gaming • eCommerce

WPT Global is an online platform associated with the World Poker Tour, providing access to one of the world's largest cash poker networks. The company emphasizes security and fairness in its operations, catering to tens of thousands of players around the globe. As a fully remote organization, WPT Global hires talent from anywhere in the world, embodying its global reach and commitment to delivering a premier online poker experience.

📋 Description

• Develop growth strategies for VIP and high-potential player segments, focusing on engagement, progression, retention, and reactivation • Analyse player behaviour, gaming patterns, and performance data to identify growth opportunities • Work with the Data team to develop insights and improve identification and management of VIP and high-potential players • Develop segmentation strategies to identify and prioritise VIP and high-potential player groups • Build strategies to support high-potential players progressing into VIP segments • Develop initiatives to strengthen long-term engagement and value across existing VIP segments • Evaluate the performance and commercial impact of VIP growth strategies • Continuously refine strategies based on data, player behaviour, and performance trends • Identify opportunities to improve the VIP lifecycle and player journey • Collaborate with VIP, CRM, Product, Data, and other relevant teams to implement strategies effectively • Provide clear recommendations and insights to stakeholders based on analysis and performance

🎯 Requirements

• Proven experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming industry • Strong understanding of VIP player behaviour, retention mechanics, and player lifecycle management • Experience using player data and behavioural insights to develop commercial strategies • Strong analytical mindset and ability to translate findings into actionable recommendations • Experience developing customer or player segmentation strategies • Strong understanding of engagement, retention, reactivation, and customer progression strategies • Commercial focus on player value and long-term growth • Excellent communication and stakeholder-management skills • Comfortable collaborating with Data and cross-functional teams • Highly organised, proactive, and able to manage multiple strategic initiatives simultaneously • Fluent in English, written and spoken • Previous experience specifically with VIP or high-value players within online poker, casino, or iGaming preferred • Strong understanding of online poker and poker player behaviour preferred • Experience with BI, analytics, CRM, or player segmentation tools preferred • Based in Europe or Asia preferred • Mandarin language proficiency would be a strong advantage • Experience in an international, remote-first organisation preferred

🏖️ Benefits

• Performance-based bonuses and recognition for top performers • Regular quarterly performance reviews with clear growth opportunities • Fully remote work • Conference and event attendance • Company meet-ups • Tech setup budget for home office equipment • Monthly L&D hours for professional development and skills upgrades