Senior Account-Based Marketing Manager

October 22

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Wrapbook

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SaaS • Entertainment • Finance

Wrapbook is a smart production payroll and accounting platform built by industry veterans for the entertainment industry. It provides a comprehensive suite of services, including fast onboarding, payroll management, cost tracking, production accounting, and real-time reporting, all within an intuitive interface. The platform is designed to efficiently connect producers, accountants, cast, and crew members, enabling them to manage production finances seamlessly. Wrapbook also offers expert services in union compliance, insurance, and employer-of-record payroll. The platform integrates with leading accounting and production tools, making it the versatile choice for feature films, episodic TV, commercials, and more. With significant investment from Bessemer Venture Partners, Wrapbook is focused on accelerating innovation in production finance and payroll solutions.

51 - 200 employees

☁️ SaaS

💸 Finance

💰 $100M Series B on 2021-11

📋 Description

• Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals. • Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod). • Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline. • Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging. • Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders. • Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging. • Assist in optimizing ABM budget to ensure maximum ROI.

🎯 Requirements

• 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers • Dedicated experience executing high-impact, high-touch ABM campaigns • Comfort using first and third-party intent data to inform account strategies • Strong analytical skills and comfort monitoring and reporting on performance metrics • Ability to manage multiple initiatives simultaneously in a fast-paced startup environment • Highly collaborative, effective communication skills, and the ability to translate insights into action

🏖️ Benefits

• Unlimited Paid Time Off • Work from anywhere in Canada and USA • Health and Dental benefits • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home • Up to 2% matching RRSP / 401K • Learning and Development opportunities • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service