Channel Marketing Manager

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🕒 May 15

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Würth MRO, Safety, & Metalworking

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1983

🤝 B2B

🛍️ eCommerce

Safety • B2B • eCommerce

Würth MRO, Safety, & Metalworking is an industrial supply and safety products distributor and e-commerce retailer offering personal protective equipment (PPE), hand and power tools, abrasives, facility maintenance items, first aid supplies, and related safety and metalworking products. Operating as part of the Würth/Northern Safety family, it serves commercial and industrial customers with corporate accounts, government contracts, and online storefront services, plus inventory and safety program solutions.

📋 Description

• Lead the development and execution of co-op programs and all sales enablement marketing initiatives • Create scalable strategies that empower sales teams and partner network • Oversee the full lifecycle of co-op marketing—managing budgets, guidelines, and partner adoption • Collaborate with internal stakeholders across marketing, product, and sales • Develop, manage, and deliver partner sales tools, collateral, playbooks, presentations, and training resources • Conduct regular partner and internal business reviews • Track and report on enablement program adoption and impact • Lead the strategy, management, and execution of the co-op marketing program • Monitor and analyze campaign performance data

🎯 Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field required; MBA preferred (or commensurate industry experience) • Minimum 5–7 years of progressive experience in channel marketing, partner marketing, or sales enablement roles (B2B technology or distribution industries preferred) • Demonstrated success in managing co-op/MDF programs, developing sales enablement resources, and executing full-funnel partner marketing campaigns • Experience interfacing directly with sales leaders, distributors, resellers, or channel partners to align marketing and sales strategies • Strong written and verbal communication skills, with excellent presentation abilities in both individual and group settings. • Proven ability to connect sales and marketing to drive toward unified goals, with a deep understanding of channel dynamics and partner marketing • Strong project management and organizational skills; thrives in fast-paced environments while managing multiple priorities. • Analytical and data-driven mindset with the ability to mine syndicated data sources, forecast performance, and translate insights into compelling selling stories.

🏖️ Benefits

• Health benefits and programs - medical, vision, dental, life insurance and more • Maternity/Paternal leave after 1 year of service • Tuition Reimbursement eligible after 1 year of service • 401(k), short term disability, long term disability • Paid Time Off, accrued per pay period, additional day earned per year of service • 10 paid holidays