Director of Demand Generation

November 13

Apply Now

Receive Emails with Similar Jobs

Xpansiv

WebsiteLinkedInAll Job Openings

Finance • Energy • SaaS

Xpansiv is a global marketplace company that provides platforms for the trading of environmental and energy-related commodities. Xpansiv aims to enhance efficiency, transparency, and liquidity in environmental markets, connecting buyers and sellers for seamless product trading. They facilitate the trading of carbon credits, renewable energy certificates (RECs), water entitlements, digital fuels, and other environmental commodities. Xpansiv also partners with leading registries like APX to support clean transportation and other sustainable initiatives. Their platforms include market data analytics, portfolio management, and registries that allow for real-time trading and comprehensive market views.

201 - 500 employees

💸 Finance

⚡ Energy

☁️ SaaS

💰 $15M Corporate Round on 2021-10

📋 Description

• Own the demand strategy, plan, and budget, with responsibility for sourced pipeline targets • Partner with sales and business line leaders to continually refine ICP and target personas • Design and run a multi-channel program portfolio across paid search/social, email, webinars, website optimization, and more • Create compelling offers and work with marketing colleagues on assets and landing pages • Perform regular funnel analysis and proactively problem-solve gaps with cross-functional partners • Build experimentation muscle that reveals insights about customers and channels

🎯 Requirements

• 7-12 years of B2B demand generation experience in high-growth environments, including 4+ years leading demand gen and owning sourced pipeline goals, preferably in multi-product line companies • Strong experience in at least 2 of the following (with working knowledge in most/all of these): email marketing, SEM, SEO, web optimization, ABM / account-driven GTM, outbound, ecosystem marketing • Previous experience building net-new programs and hitting targets within 2 quarters • Strong Salesforce familiarity, preferably including experience with Salesforce Marketing Cloud Account Engagement (Pardot) • Use of modern tech including AI tools to execute efficient marketing programs/campaigns.