Community Marketing Manager

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November 14

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Xsolla

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Gaming • eCommerce • SaaS

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

201 - 500 employees

Founded 2005

🎮 Gaming

🛍️ eCommerce

☁️ SaaS

📋 Description

• Build and nurture B2B gaming development community around Xsolla brand through digital and physical channels. • Plan and manage regular engagement activities (content discussions, Release Weeks, AMAs, webinars, meetups, interviews). • Develop and oversee the communication strategy for Xsolla in the region — ensuring synergy between online and offline engagement. • Develop and share content, images, and videos that aligns with the company's marketing strategies. • Respond to comments and gather feedback and insights from developers to inform marketing and product teams and adjust content accordingly. • Track brand mentions to stay informed about what people are saying and to manage the brand's reputation. • Analyze performance and use analytics tools to monitor social media activity, measure content performance, and generate reports to understand community behavior and inform strategy. • Develop and execute marketing campaigns, media plans and social media strategies to increase brand awareness and engagement. • Act as the brand’s voice in the gaming development ecosystem: Telegram, LinkedIn, Meta, industry groups and offline events • Aggregate and localize Xsolla updates, success stories, and product insights into relevant, audience-friendly content. • Collaborate with the Content & Communications manager to plan and publish posts, updates, and announcements across all digital platforms. • Drive growth in followers, engagement, and participation across community channels. • Strengthens brand presence and loyalty in the gaming developer community ensuring message consistency and local relevance. • Positions Xsolla as the central, unifying force in the regional game dev ecosystem through events, collaborations, PR, and thought leadership. • Build relationships with local media, podcasts, and influencer communities in gaming and tech. • Create joint PR opportunities and co-branded initiatives with ecosystem partners • Coordinate local press activities, interviews, and event-related coverage. • Represent Xsolla at key industry events, ensuring consistent brand presence and visibility. • Plan and execute offline activations: community events, Release Weeks, AMAs, meetups • Collaborate with the Events and Marketing teams to integrate community events into broader marketing campaigns. • Generate and execute ideas for local infopoints — news hooks, collaborations, or social moments that drive awareness.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations or a related field. • 3+ years of experience in community marketing or PR & communications (gaming industry). • Deep understanding of Cyprus game development ecosystem and its key communities. • Strong grasp of digital communication tools and social media marketing, content creation and PR • Proven experience in developing and executing communication strategies and media plans that align with business and marketing goals. • Proven track record of building and managing communities and executing engagement programs. • Experience in organizing and managing online and offline events. • Excellent communication skills — both written and verbal — in Russian and English. • Strong communication, organizational, and multitasking skills: ability to manage multiple platforms, tasks, and events simultaneously. • Analytical skills: ability to analyze data from performance metrics and generate actionable insights. • Strategic mindset with hands-on execution skills; proactive, energetic, and people-oriented. • Ability to work independently and collaboratively in a fast-paced environment.

🏖️ Benefits

• Flexible Time Off • Private health insurance • Personalized career roadmap • Professional development through training and educational opportunities