Developer Marketing Manager

Job not on LinkedIn

September 21

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Xsolla

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Gaming • eCommerce • SaaS

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

201 - 500 employees

Founded 2005

🎮 Gaming

🛍️ eCommerce

☁️ SaaS

📋 Description

• Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends. • Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs. • Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories. • Coordinate Xsolla’s participation in major regional developer conferences and events. • Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns. • Organize and promote regional hackathons, meetups, and community gatherings. • Localize and adapt global developer marketing content for regional audiences. • Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters. • Promote educational materials and integration showcases through relevant regional channels. • Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships. • Build relationships with developer influencers, creators, and community leaders to amplify reach. • Monitor and report on campaign reach, engagement, and ROI; conversions from marketing programs to active integrations; event and content performance in your region. • Use insights to adjust tactics and optimize future campaigns.

🎯 Requirements

• 3–5years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing. • Strong understanding of local game development ecosystems and communities. • Proven ability to run multi-channel campaigns and event marketing programs. • Excellent communication and collaboration skills, with experience working in cross-functional and global teams. • Comfort in working closely with technical content and understanding developer needs. • Fluent in both Russian and English, with excellent written and spoken communication skills. • Willingness to travel for regional events and community activities - primarily across the CIS region.