Integrated Marketing Manager, B2B

Job not on LinkedIn

October 13

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $70k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Xsolla

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Gaming • eCommerce • SaaS

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

201 - 500 employees

Founded 2005

🎮 Gaming

🛍️ eCommerce

☁️ SaaS

📋 Description

• Create, manage, measure go-to-market strategies for our new solution launches; • Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community; • Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events; • Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms ; • Document, deliver, report and measure the effectiveness of our marketing campaigns; • Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla; • Optimize results in an effort to decrease costs per activations; • Deliver within the allocated marketing budget for campaigns and with our regional teams around the world; • Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

🎯 Requirements

• Bachelor’s degree in Marketing, Design, Business, or a related field; • 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility; • Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns; • Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content; • Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards; • Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem; • Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance; • Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite; • Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners/clients • Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives • Ability to travel based on need. 10-20% for domestic and international travel.

🏖️ Benefits

• 100% company-paid medical, dental, and vision plans • Unlimited Flexible Time Off • Personalized career roadmap for each employee • Professional development through training and educational opportunities