Associate Director, Consumer Marketing Operations

🕒 July 11

🇺🇸 United States – Remote

💵 $128k - $200k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Own end-to-end execution and optimization of email, push, and in-product messaging programs. • Establish and enforce channel best practices to drive engagement, retention, and conversion. • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels. • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. • Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). • Scout emerging communication channels (e.g., SMS) for growth opportunities. • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI. • Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. • Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly. • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. • Own requirements for automation, personalization, data flows, and reporting across all growth channels. • Lead rapid identification, troubleshooting, and resolution of platform issues. • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. • Foster a data-first, experiment-driven culture within the consumer growth team. • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight. • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. • Serve as a mentor and subject matter expert across Growth and MarTech operations.

🎯 Requirements

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) • Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams. • Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives. • Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations. • Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation. • Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness. • Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms. • Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results. • Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership. • Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels. • Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan