Consumer Growth Operations Manager

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October 10

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Yelp

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Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

1001 - 5000 employees

Founded 2004

📋 Description

• Lead and oversee the development, execution, and continual improvement of multi-channel campaigns across email, push, in-app and new channels, ensuring alignment with industry best practices and team goals. • Review and advise on technical solution designs, ensuring campaigns are robust, compliant, and set up for measurable success. • Develop, implement, and validate experiment methodologies, ensuring rigorous design and actionable learning to drive channel strategy forward. • Monitor and adapt to changes in marketing platforms, policies, devices, and AI-driven trends, communicating pivots and updates to key stakeholders swiftly. • Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance. • Partner with MarTech, product and analytics teams to troubleshoot technical challenges, streamline processes, and develop scalable solutions. • Mentor and collaborate with team members, supporting a data-first, experiment-driven culture across Consumer Growth Science & Operations. • Stay current with digital marketing, data privacy, and MarTech trends and champion their adoption across the team.

🎯 Requirements

• 7+ years' experience in growth or lifecycle marketing (email, push, in-app etc) and hands-on campaign execution • Demonstrated experience with technical campaign solutioning, A/B testing, and reporting • Proficiency in modern MarTech automation and analytics platforms (e.g., Braze, SFMC, others) • Strong competency (or willingness to develop) with AI-driven workflows and decisioning engines • Exceptional project management, cross-functional collaboration, and communication skills • Experience in interpreting and troubleshooting deliverability, compliance, and platform changes • Bachelor’s degree required; advanced degree or technical certifications are a plus • HTML, SQL, Liquid or similar and data analysis proficiency (Excel, dashboards) is a strong asset

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan