Director, Consumer Growth Marketing

September 21

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Yelp

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Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

1001 - 5000 employees

Founded 2004

📋 Description

• Own and execute a comprehensive growth marketing strategy that supports multiple business objectives, including traffic, activation, engagement, retention, and contributions. • Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability. • Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services. • Partner with Product and Biz Ops to analyze, refine, and optimize all aspects of the onboarding and activation funnel and identify and address friction points. • Design and iterate on lifecycle programs such as email, push, and in-product messages that deepen engagement throughout the user journey and increase cross-selling and reduce churn. • Develop strategies and rapid experiments focused on increasing consumer contributions and reviews, leveraging both marketing and product channels. • Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics. • Own and drive the growth marketing measurement and analytics framework; collaborate with Growth Science and Operations teams to track, analyze, and act on results. • Work closely with Product, Engineering, Design, Marketing, Community, and Biz Ops; synthesize insights from partners to drive impact. • Proactively incorporate AI and automation to enhance growth strategies, improve campaign execution, drive personalization, and boost creative output. • Mentor and support team members in developing world-class growth marketing capabilities and foster a high-performance, innovative culture.

🎯 Requirements

• 10+ years of hands-on experience leading full-funnel growth marketing initiatives, including traffic generation, onboarding and activation, engagement, retention, and user contributions, in fast-paced, data-driven environments. • Skilled at mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning. • Strong expertise in creating, executing, and optimizing multi-channel marketing strategies across acquisition, lifecycle, and in-product touchpoints. • Demonstrated ability to turn insights and analytics into clear, actionable marketing strategies that directly impact business performance. • Proven skill in using AI, experimentation frameworks, and advanced analytics to enhance campaign effectiveness and drive innovation. • Strong analytical and creative problem-solving skills with the ability to connect data analysis to real-world marketing decisions. • Excellent leadership and collaboration abilities when working with cross-functional partners to achieve alignment and results. • Proactive communicator who can deliver clear updates on campaign progress, risks, and strategic recommendations to all stakeholders, including executive leadership. • Track record of continuously improving marketing processes, messaging, and programs while managing forecasts and performance. • Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels. • Bachelor’s degree in Marketing, Business, or related field is required. • An advanced degree is preferred, but not mandatory. • Direct experience with AI-driven marketing or demonstrated enthusiasm for leveraging AI and emerging technologies to advance product marketing objectives.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • You may also be offered a bonus, restricted stock units, and benefits