Lifecycle Marketing Manager

Job not on LinkedIn

October 23

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Yo Mobile Games & Computer Services

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Gaming • Software

Yo Mobile Games & Computer Services is a company that specializes in both mobile game development and computer services. They offer mobile game and business development services for iOS and Android devices, featuring various apps like So Tricky, So Tricky Flappy Head, T-Shirt Toss, and Hippity Hop, available on the Apple App Store and Google Play Store. Additionally, the company provides PC maintenance, spyware, malware, and virus removal services for small to large businesses. Yo Mobile also offers surveillance system services, emphasizing their comprehensive approach to addressing both gaming and computer service needs.

2 - 10 employees

🎮 Gaming

📋 Description

• Design & execute lifecycle strategies for Global YO, focusing first on acquisition and onboarding, then expanding to retention, upsell/cross-sell, winback, and churn reduction. • Own communications channels including push notifications, in-app messages, and email (collaborating with marketing/social for external channels). • Develop customer journeys and messaging frameworks that drive conversion from registered user → subscriber, improve ARPU, and increase LTV. • Be a key stakeholder in loyalty and rewards strategy (YOYO$ ecosystem) — ensuring lifecycle programs align with incentives and customer engagement mechanics. • Work hands-on in Braze and mParticle, collaborating with product and engineering on data flows, and ensuring behavioral events are properly represented for communications. • Partner cross-functionally with Product, BI/Analytics, Marketing, Design, Engineering, and Customer Support to align messaging with product experience. • Manage and mentor an Internal Communications Specialist (direct report), with potential to build out additional executional support roles as the team grows. • Contribute to corporate playbooks over time, ensuring best practices are documented and scalable across Global YO, YO Mobile US, and YO Mobile MX.

🎯 Requirements

• 3 + years in lifecycle/CRM marketing, ideally in consumer subscription businesses (e.g., streaming, e-commerce, fintech, or digital services). • Proven experience owning customer journeys and messaging strategy across push, email, and in-app channels. • Hands-on experience with Braze (or similar lifecycle automation platforms); bonus points for mParticle, PostHog, or Tableau. • Strong creative instincts for messaging and campaign storytelling, with the ability to translate data insights into compelling communication strategies. • Excellent cross-functional collaboration skills — able to partner with analytics, product, engineering, and design. • Comfortable working in a fast-paced, startup environment with shifting priorities. • Nice-to-haves: Spanish proficiency; experience scaling international/multi-region lifecycle programs.

🏖️ Benefits

• Remote work options