Marketing Manager

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Young Innovations

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B2B • eCommerce • Education

Young Innovations is a global manufacturer and distributor of dental supplies, equipment, and clinical education services that supports dental professionals, dental service organizations, and dealers with consumables and specialty products across preventive, restorative, infection control, orthodontic, endodontic and surgical care. The company also provides continuing education (live and on-demand CE), clinical training, and partnership programs, and sells its portfolio through direct and online channels. With a long history (125 years) of product development and customer-focused service, Young positions itself as a B2B partner to oral healthcare providers and related organizations.

501 - 1000 employees

Founded 1900

🤝 B2B

🛍️ eCommerce

📚 Education

📋 Description

• Develop and execute integrated marketing campaigns for direct business channels that drive traffic, engagement, and conversions through youngspecialties.com and inside sales. • Partner with Product Management to define target audiences, offers, and content strategies for priority categories, with a particular focus on new to the world dental products and existing orthodontic product lines. • Manage campaign workflows in HubSpot, including segmentation, lead nurturing, and automated email journeys that improve retention and repeat purchase. • Monitor campaign performance daily using HubSpot, GA4, and BI dashboards to evaluate ROI and conversion rates. • Use data insights to refine campaigns, messaging, and customer journeys, continuously improving efficiency and outcomes. • Work with E-Commerce and Marketing Operations to ensure product data, site content, and promotional messaging are accurate and optimized for digital performance. • Conduct A/B testing on offers, landing pages, and creative to drive continuous improvement. • Partner with Inside Sales to coordinate marketing campaigns that generate and nurture leads for phone and email follow-up. • Collaborate with the Professional Relations team to integrate educational content and KOL influence into direct marketing programs. • Support the Director of Marketing in developing annual marketing calendars, forecasting, and performance reviews. • Contribute to cross-channel alignment so that direct marketing complements dealer and CE-driven initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or Business. • 5+ years of marketing experience with a focus on digital and e-commerce strategy. • Knowledge of the dental or orthodontic industry strongly preferred. • Proven ability to manage multiple campaigns with attention to detail, timing, and ROI. • Excellent communication skills and ability to collaborate across departments. • Hands-on experience in HubSpot for campaign automation, email marketing, and reporting required. • Strong analytical skills with proficiency in Google Analytics and Excel.

🏖️ Benefits

• Full medical • Dental • Vision • 401k • Parental leave • Paid holidays • Paid time off • And more!