Demand Generation Content Manager

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November 20

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YOYABA

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B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• As a Demand Generation Content Manager, you will build and scale the content engine that powers our demand programs. • You transform insights from our customer projects into content that not only looks good but measurably drives demand, leads and pipeline. • You move confidently between creativity, demand generation, social media, SEO and performance. • You develop and lead a multimedia content strategy that feeds our demand gen programs. • You create content from concept to distribution: long-form and short-form written content, blogs, video, social posts, scripts, podcasts and webinars. • You collaborate with internal experts and external influencers to incorporate relevant voices into content. • You produce and publish content on LinkedIn, YouTube, email, website, podcast and webinar platforms. • You independently set up webinars, podcast episodes and live formats — from conception to publication. • You activate content in a campaign-oriented way together with Demand Gen, Marketing and SEO teams. • You own SEO for demand gen content, including keyword research, SERP analysis and on-page optimization. • You report on content performance, measure engagement, pipeline influence and revenue impact, and iterate quickly.

🎯 Requirements

• Minimum 3 years of experience in content marketing, demand generation or B2B SaaS marketing. • Confident in producing a variety of content formats. • Creative instinct: able to generate ideas, structure content and produce work that drives demand — not just likes. • SEO knowledge: understanding of keyword strategies, content structures, optimization and measurement. • Project leadership: able to manage complex content roadmaps, stakeholders and freelancers with ease. • Execution power: able to produce quickly, cleanly and with high quality. • Tools: ideally experience with HubSpot CMS, Google Analytics, GSC (Google Search Console), Ahrefs, webinar tools, podcast tools and marketing automation.

🏖️ Benefits

• A team of A-players* and start-up founders* who strive for growth • A culture of ownership, high performance and honesty • A unique coaching program with sessions for continuous personal and professional development • With Humanoo you can boost your mental and physical health — not only through fitness challenges with colleagues* but also via 1:1 sessions with psychologists • Whether gym or Urban Sports — we subsidize your workout activities • Workations are possible and are practiced and loved by our YOYABees • To secure your future after your time with us, we subsidize your pension provision (BAV) by up to 60% of your contribution