Senior Demand Generation Manager – German-speaking

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October 22

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YOYABA

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B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• You take full ownership of account performance for some of the fastest-growing B2B SaaS scale-ups in the DACH region. • You lead strategic initiatives and communications and manage projects and stakeholders both internally and externally (working with CMOs, VPs, or Heads of Marketing on the client side). • You design strategies for paid social and search accounts and work daily to continuously optimize campaigns on LinkedIn, Google and other platforms. • You support campaigns from lead and demand generation through to Closed Won and have the opportunity to actively shape and optimize them. • You regularly prepare performance reports with the most important KPIs for your accounts — you have deep B2B SaaS knowledge and understand what truly matters. • You enjoy sharing your knowledge with the whole team and strategically improving performance marketing processes. • You always keep up with the latest trends and continuously pursue your own professional development.

🎯 Requirements

• You have solid experience in media buying and know how to build both demand generation and demand capturing. • You have an absolute growth mindset and feel strongly aligned with startup mentality. • You love the startup world and feel connected to SaaS and B2B scale-ups — you want to make a significant impact on the fast-growing SaaS industry. • You want to grow not only professionally but also personally and are eager to go all in with a team of A-players.

🏖️ Benefits

• A unique coaching program with sessions that help you continuously develop both personally and professionally. • With Humanoo you can participate in fitness challenges with colleagues and also access 1:1 sessions with psychologists to elevate your mental and physical health. • Whether gym or Urban Sports, we subsidize your workout activities. • Workations are possible with us and are embraced and loved by our YOYABees. • To ensure your security after your time with us, we subsidize your company pension (BAV) by up to 60% of your contribution.