Field Marketing Lead, Northern California

Job not on LinkedIn

November 17

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $96k - $112.9k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Yum! Center for Global Franchise Excellence

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B2B • eCommerce • Retail

Yum! Center for Global Franchise Excellence is part of Yum! Brands, Inc. , which operates a global network of over 60,000 restaurants under well-known brands such as KFC, Taco Bell, and Pizza Hut. Focused on building and partnering with franchise operators, the center aims to foster growth and excellence in franchising, while emphasizing sustainability and corporate responsibility across its operations in more than 155 countries.

2 - 10 employees

🤝 B2B

🛍️ eCommerce

🛒 Retail

📋 Description

• Act as the primary marketing expert within the designated market, utilizing demographic and brand position information to craft and execute successful marketing events. • Identify ways to boost same store sales growth through creative local marketing initiatives. • Forge strategic partnerships with local businesses and organizations to amplify brand visibility and drive traffic to restaurants. • Create focused events that tie into Habit’s overall marketing vision and brand strategy. • Collaborate with marketing team to develop marketing collateral, signage, and promotional materials tailored to local market preferences and brand guidelines. • Identify sponsorship opportunities and coordinate activation strategies for local events, sports teams, and charity events to increase brand visibility and engagement. • Work closely with social media team to capture engaging content and build brand presence within the market. • Work with New Store Opening team to plan and coordinate exciting new store launch events. • Present compelling event proposals and execute events within timeline and budget constraints.

🎯 Requirements

• Bachelor’s degree in marketing, business or communications preferred. • Minimum 3 years of directly applicable marketing experience; industry experience preferred. • Professional marketing background with brand management experience in the restaurant or retail environment preferred. • Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines. • Excellent oral and written communication skills. • Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Culinary, IT, Finance, Franchise Development, etc. • Ability to work independently in a dynamic, high-growth, entrepreneurial environment. • Proficient in Microsoft Office programs and basic graphic design software programs. • Ability to travel locally, approximately 60%. • Ability to travel to the Irvine, CA Restaurant Support Center quarterly.

🏖️ Benefits

• Up to 4 weeks of vacation per year plus additional sick days • Up to 10 Paid Holidays + 1 Floating holidays • The company provided Recharge Days to unplug and reenergize • Competitive bonus program for eligible roles • Recognition-based culture. • Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1 • Healthcare and dependent care flexible spending accounts • Employee Assistance Program available to all employees and their dependents • Bereavement time off • 401(k) benefit plan with a 6% matching contribution • Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you • Access to LinkedIn Learning