Director, Product Marketing

🕒 April 21

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Zapier

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 Secondary Market on 2021-04

SaaS • Productivity • B2B

Zapier is a leading automation platform that enables users to connect and automate workflows across more than 7,000 applications. Known for its no-code approach, Zapier empowers individuals and teams to streamline tasks by creating automated processes called "Zaps," which link triggers and actions between different apps. The platform is trusted by millions of users globally, including 87% of Forbes Cloud 100 companies, offering solutions that enhance productivity and efficiency in various business functions.

📋 Description

• Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs • Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage • Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs • Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue • Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation • Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world • Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close

🎯 Requirements

• 8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM • Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast • Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns • Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat • Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes • Experience evolving GTM models before, moving from big launches to more iterative, continuous release cycles • Excited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold • High bar for clarity and quality, and you push teams to communicate simply, even when the product is complex.

🏖️ Benefits

• Competitive: Zapier pays well among the technology sector. • Equitable: Consistent pay practices; Pay for impact • Simple: Pay is well understood, and pay practices are built for scale. • Transparent: Zapiens know how pay works, including how their pay is determined.