Principal Analyst, Marketing Science – Effectiveness

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November 13

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Zocdoc

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Healthcare Insurance • Marketplace • Wellness

Zocdoc is a digital health platform that connects patients with healthcare providers, allowing users to book appointments online with doctors and dentists who accept their insurance. The service offers a wide range of specialties, including primary care, dentistry, ob-gyn, dermatology, and psychiatry, among others. Zocdoc aims to make healthcare access easier by providing an app for appointment scheduling and management, enhancing the visibility and reputation of healthcare providers through verified reviews, and serving as a partner for health systems and private practices. The company does not provide medical advice but facilitates the connections and processes necessary for patients to access healthcare services efficiently.

501 - 1000 employees

Founded 2007

⚕️ Healthcare Insurance

🏪 Marketplace

🧘 Wellness

💰 $150M Private Equity Round on 2021-02

📋 Description

• Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top-of-funnel optimization. • B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation. • Attribution & Cost per Acquisition Methodology: Build multi-touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts). • Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference. • Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation. • Cross-Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack.

🎯 Requirements

• Have 7+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, causal inference and experimentation • Are an expert communicator with an ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives • Are a critical thinker that can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation • Have meticulous attention to detail — ensuring modeling accuracy, data integrity, and presentation quality in every deliverable • Have a growth mindset — embracing new ideas, adapts to changing technology and privacy environments, and actively seeks opportunities to learn and improve • Have strong statistical modeling skills in Python or R • Have experience partnering across Marketing, Finance, Product, and Engineering • Are familiar with data visualization (Looker) and an expert in SQL • Exceptional candidates will also have experience with B2B marketing analytics, including Account-Based Marketing campaign analysis.

🏖️ Benefits

• Unlimited Vacation • 100% paid employee health benefit options (including medical, dental, and vision) • Commuter Benefits • 401(k) with employer funded match • Corporate wellness programs with Headspace and Peloton • Sabbatical leave (for employees with 5+ years of service) • Competitive paid parental leave and fertility/family planning reimbursement • Cell phone reimbursement • Catered lunch everyday along with beverages and snacks • Employee Resource Groups and ZocClubs to promote shared community and belonging • Great Place to Work Certified