Brand Performance Designer

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ZOE.COM

WebsiteLinkedInAll Job Openings

- employees

🧘 Wellness

🧬 Biotechnology

👥 B2C

Wellness • Biotechnology • B2C

ZOE. COM is a consumer-focused health and personalised nutrition company that combines app-based coaching, gut microbiome testing, and subscription products to help people improve digestion, energy, and overall wellbeing. Using large-scale scientific research and randomized controlled trials, ZOE provides personalized dietary advice, a Gut Health Test, a members' app, and sells a plant-based supplement (Daily30+) through direct-to-consumer channels.

📋 Description

• Build, iterate, and scale high-performing visual assets for multi-channel digital advertising campaigns (mainly Meta, but also TikTok, YouTube, Pinterest, and programmatic display), matching relentless volume with top-tier design quality. • Partner seamlessly alongside the Lead Brand Designer to absorb, execute, and scale the daily production requirements of our growth marketing channels. • Intentionally dial design quality up or down based on channel needs — knowing how to craft an asset that feels native, current, and raw without ever looking over-designed or easy to ignore. • Partner day-to-day with growth marketers and copywriters to turn real-time asset performance data and audience insights into fresh, beautifully designed visual hooks and creative variants. • Build, manage, and expand intelligent template systems and modular asset components within Figma, Canva, or other emerging frameworks to maximise studio output and efficiency. • Get hands-on as a physical creator: unbox product kits, capture raw, engaging imagery in the wild, and experiment with quick visual executions to keep our formats feeling current, authentic, and alive. • Own the asset localisation process, preparing and formatting successful creative architectures to scale seamlessly into new global markets. • Dedicate ~10% of your bandwidth to motion graphics testing, video editing, and proactive concept experimentation to expand our visual vocabulary on social platforms. • Maintain an unwavering eye for core brand consistency, ensuring even our highest-volume performance tests subtly protect ZOE’s foundational visual DNA.

🎯 Requirements

• 2-4+ years of design experience specialising in growth marketing, performance creative, or digital advertising (direct-to-consumer, subscription, or startup experience is highly desirable). • A portfolio that proves you understand what stops the scroll — showcasing highly engaging, organised digital layouts, smart typographic hierarchy, and an ability to deliver exceptional visual craft at high volumes. • Mastery of Figma and the Adobe Creative Suite (Photoshop, Illustrator). • A deep, intuitive understanding of platform cultures; you have your finger on the cultural pulse and know what feels native and thumb-stopping to a TikTok or Instagram feed versus what looks like a stale advertisement. • Exceptional speed, organisational agility, and a thick skin for data. You love testing, look forward to performance feedback, and can pivot design directions effortlessly based on metrics. • A maker mindset: comfort using your smartphone or basic camera equipment to capture real-world textures, lighting, and product interactions that look current, authentic, and premium. • Deep alignment with the ZOE mission; you are genuinely curious about science, human behaviour, health, and nutrition.

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Health insurance • 25 days annual leave • Remote work options