You need strong analytical skills, proficiency in SEO tools like Google Analytics, SEMrush, or Ahrefs, and a good understanding of keyword research and on-page optimization. Additionally, skills in content strategy, technical SEO, and data interpretation are essential.
Typically, a degree in marketing, communications, or a related field is required. However, hands-on experience and a proven track record of successful SEO campaigns can be equally important. Certifications in SEO best practices or tools can be advantageous.
Responsibilities include conducting keyword research, analyzing website performance, optimizing website content, developing link-building strategies, and tracking SEO metrics. You'll also need to stay updated on SEO trends and algorithm changes.
Benefits include flexible work hours, the ability to work from any location, reduced commuting costs, and a better work-life balance. Remote work also allows for collaboration with diverse teams and exposure to various industries.