Director of Finance, Commercial, Go-To-Market

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ABC Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

🧘 Wellness

SaaS • Healthcare Insurance • Wellness

ABC Fitness is a leading tech provider specializing in software solutions for gym and fitness businesses worldwide. With a suite of platforms including gym management, member management, and personal training solutions, ABC Fitness empowers businesses of all sizes to optimize operations, engage members, and drive growth. Their solutions are designed to cater to a wide range of fitness business models, from large gyms to boutique studios and personal trainers, ensuring they meet the unique needs of their users.

📋 Description

• Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend • Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations • Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline • Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation • Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes • Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers • Build and continuously refine scalable revenue models that support short-term execution and long-range planning • Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities • Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success • Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making • Build, develop, and lead a high-performing finance team aligned to GTM priorities

🎯 Requirements

• 10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support • Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment • Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred) • Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment • Track record of building scalable processes and driving operational excellence • Experience leading and developing high-performing teams • High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus

🏖️ Benefits

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset • Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO! • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws! • Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement • Medical/Dental/Vision coverage • EAP – we get you help when you need it. Period. • Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16 • And more! – so many benefits we couldn’t even fit them all here!