Senior Analyst I, Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $145k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Alma

WebsiteLinkedInAll Job Openings

51 - 200 employees

At Alma, we’re making it easier for consumers to access high-quality, affordable mental health care by supporting providers in building thriving private practices. We believe that when therapists have better resources, they’re able to provide better care to their clients. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Our consumer experience is designed to empower people in their search for mental health care, offering multiple pathways and individualized support, if and when someone needs it. We’ve raised $90.5M from incredible investors like Insight Partners, Tusk, Primary, Optum Ventures, and First Round and were named one of Fast Company’s Most Innovative Companies in Health in 2020.

📋 Description

• Own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. • Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs. • Design and optimize core Marketing data models within dbt, moving the organization toward an integrated, full-funnel 'source of truth'. • Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization. • Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations. • Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in BI tools (Lightdash). • Act as a technical mentor to peer analysts across the data organization. • Drive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing.

🎯 Requirements

• 4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven track record of supporting high-growth Growth or Performance Marketing teams. • Expert-level SQL proficiency alongside advanced, hands-on experience structuring core warehouse schemas using dbt. • Deep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms). • Ability to break down highly complex technical or analytical concepts into structured frameworks and actionable insights for executive and non-technical stakeholders. • Actively leverage and deploy AI-powered tools within daily workflow to maximize technical velocity and automate redundant tasks.

🏖️ Benefits

• We’re a remote-first company • Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans • 401K plan (ADP) • Monthly therapy and wellness stipends • Monthly co-working space membership stipend • Monthly work-from-home stipend • Financial wellness benefits through Northstar • Pet discount program through United Pet Care • Financial perks and rewards through BenefitHub • EAP access through Aetna • One-time home office stipend to set up your home office • Comprehensive parental leave plans • 12 paid holidays and 1 Alma Give Back Day • Flexible PTO