Regional Marketing Manager

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $130k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Armis

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🔒 Cybersecurity

🏛️ Government

💰 $300M Private Equity Round on 2021-11

Cybersecurity • Healthcare • Government

Armis is a leader in cyber exposure management and security, specializing in the protection of operational technology (OT) and cyber-physical security solutions. With its platform, Armis Centrix™, the company empowers organizations to manage the entirety of their cyber risk exposure in real time, addressing critical vulnerabilities across various sectors including healthcare, financial services, manufacturing, and government. Through continuous innovation and acquisitions, such as OTORIO, Armis enhances its capability to protect a wide attack surface from sophisticated cyber threats.

📋 Description

• Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health. • Align regional programs with corporate campaigns, product priorities, and sales objectives. • Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs. • Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics. • Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement. • Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts. • Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences. • Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand. • Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact. • Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs. • Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem. • Build scalable, repeatable regional programs that support Armis’ cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments. • Establish clear KPIs tied to pipeline creation, influence, and acceleration. • Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI. • Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact. • Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities.

🎯 Requirements

• 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred). • Proven ability to drive measurable pipeline impact through regional and partner marketing programs. • Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement. • Experience working closely with sales leadership and cross-functional stakeholders. • Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager). • Strong analytical mindset with experience measuring pipeline influence and marketing ROI. • Exceptional project management and organizational skills. • Clear, confident communicator with a collaborative, solutions-oriented approach.

🏖️ Benefits

• Comprehensive health benefits • Discretionary time off • Paid holidays including monthly me days • Inclusive and diverse workplace