Senior Assistant Vice President, Healthcare Marketing – Content Strategy

🕒 April 22

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

💰 $2M Venture Round on 2015-01

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

📋 Description

• Define and lead the end‑to‑end marketing and content strategy for the Payment Integrity business, tightly aligned with growth priorities, revenue targets, and market expansion goals. • Serve as the single point of accountability between Payment Integrity leadership and Corporate Marketing, ensuring strong alignment across priorities, messaging, brand positioning, and execution. • Design and execute integrated go‑to‑market (GTM) strategies for core Payment Integrity and AI‑led solutions, tailored to the healthcare payer market. • Own annual and quarterly marketing roadmaps, aligning demand‑generation campaigns with sales priorities, product launches, and emerging market opportunities. • Establish and operationalize a disciplined content strategy and governance model across all Payment Integrity marketing assets, ensuring consistency, quality, and strategic value. • Lead the creation of high‑impact, sales‑enablement content including case studies, pitch decks, solution briefs, demos, videos, and playbooks ensuring all materials are client‑centric, clearly differentiated, and aligned with brand voice and messaging frameworks. • Drive consistency of storytelling across all channels while enabling targeted customization for priority accounts, segments, and buyer personas.

🎯 Requirements

• Education: MBA or advanced degree in Business, Healthcare Administration, or related field. preferred. • Experience: 5 to 10 plus years of progressive experience in healthcare marketing strategy, corporate launch Strategy, or business consulting, with proven track record in US payer and provider markets specifically within Payment Integrity (PI), Revenue Cycle Management (RCM), or AI-driven healthcare solutions. • Proven experience in leading marketing functions or large-scale strategic initiatives. • Strong track record in thought leadership development, campaign management, and sales enablement. • Deep understanding of the payment integrity landscape, including industry trends, challenges, and key players. • Experience in leading marketing functions for thought leadership development, campaign management, content strategy and sales enablement. • Strong ability to translate complex solutions into compelling narratives. • A keen eye for design, storytelling, and the "human" element of professional branding. • Knowledge of strategic frameworks like value chain analysis, OKRs, Balanced Scorecards, Lean canvases etc.

🏖️ Benefits

• Base Pay Range: $160,000 to $180,000 plus annual bonus • Estimated Travel: up to 10%