VP, Emerging Brands

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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We haven’t figured out choco brocco yet, but Grüns has transformed those overpriced, chalky powders into something snackable and delicious. With all the sweetness of natural fruits, getting your greens from Grüns is something you will actually look forward to. With 60 ingredients across 8 core nutrient categories, Grüns supports dozens of health benefits and can replace multiple health products.

📋 Description

• Own P&L, strategy, and performance across the emerging brand portfolio • Develop creative and positioning strategy for each brand • Lead a cross-functional team on performance marketing execution • Set go-to-market strategy for new brand and product launches • Work cross-functionally with creative, growth, product, retail, and ops • Track, analyze, and report on brand performance across the portfolio

🎯 Requirements

• 8+ years of experience in DTC or performance-driven brand building • Deep, hands-on expertise in performance marketing, particularly paid social and creative strategy • Ability to identify a consumer insight and turn it into a compelling creative concept • Experience operating in lean, fast-moving environments and building without a playbook • Innately entrepreneurial with aspirations to start a business one day • Bias toward taking action, not just delegating

🏖️ Benefits

• Health insurance • Generous PTO • Free Grüns subscriptions • Strong benefits coverage for employees and their families • Wellness programs