Marketing Analyst – EMM Campaigns, Nurturing, CRM

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🕒 May 13

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Flowon - Gamification Lab

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🤝 B2B

📚 Education

🎮 Gaming

B2B • Education • Gaming

Flowon - Gamification Lab is a company that specializes in creating engaging gamification solutions for businesses. By leveraging game design principles, Flowon enhances user experiences and fosters motivation, allowing organizations to effectively engage their customers or employees. Their innovative approach is aimed at improving productivity and driving desired behaviors in various contexts.

📋 Description

• Plan, create, review and send email marketing, WhatsApp and SMS campaigns, ensuring the best approach for each channel; • Manage seasonal, promotional and relationship-building campaigns; • Configure UTMs, links and campaign assets; • Monitor KPIs such as open rate, CTR, CTOR, among others; • Conduct A/B tests on subject lines, CTAs and layouts, proposing continuous improvements; • Organize, clean and segment lead and customer databases; • Build automated nurturing, qualification and re-engagement flows; • Develop end-to-end customer journeys aligned with the sales funnel; • Continuously optimize flows based on behavior and performance; • Collaborate with the commercial/sales team to evolve MQL → SQL; • Ensure alignment between marketing and sales CRM; • Support inbound strategies focused on opportunity generation.

🎯 Requirements

• Previous experience with Inbound Marketing, CRM and marketing automation tools (RD Station, HubSpot or similar); • Proficiency with generative AI tools (such as ChatGPT, Gemini or Claude) for creating, reviewing and optimizing content flows and copy; • Knowledge of copywriting techniques and psychological triggers applied to emails, WhatsApp and CTAs; • Ability to use AI for data analysis, extracting insights from sales funnels and automating routine tasks; • Ability to generate reports, interpret sales funnels and propose data-driven improvements; • Basic knowledge of HTML/CSS for adjusting email templates; • Proficiency in Excel/Google Sheets for list manipulation and a critical view on email deliverability; • Reading proficiency in English; • Ability to learn new software and technologies quickly; • Ability to communicate clearly in writing and without errors in Portuguese; • Enjoy working at the intersection of marketing and sales teams; • Experience integrating marketing and sales (CRM); • Knowledge of lead acquisition strategies; • Familiarity with A/B testing for campaign optimization; • Organized and detail-oriented.

🏖️ Benefits

• Tuition scholarships up to 100% for undergraduate programs and 70%–90% for postgraduate programs, according to institutional rules. • University environment that supports your learning, with access to the library for study and networking with professors and industry professionals. • Meal allowance on a flexible Swile card. • Amil health plan. • Amil dental plan at no cost to employees. • Birthday day off after one year of employment. • Access to the Vittude online therapy platform. • TotalPass. • Opportunity to participate in courses offered by the institution on special terms for employees, including full undergraduate scholarships after the probation period and partial postgraduate scholarships. • Possible scholarship for dependents and/or spouse after two years of employment at the institution.