Senior Analyst, Analytics

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🕒 February 26

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MILE MARKER INDUSTRIES, INC.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1984

🚗 Transport

👥 B2C

Automotive • Transport • B2C

MILE MARKER INDUSTRIES, INC. is a company specializing in the design and manufacture of high-quality winches and recovery gear for off-road vehicles. Their product range includes portable electric winches, locking hubs, and various accessories tailored for automobiles, ATVs, and other off-road applications. With a commitment to innovation and customer service, Mile Marker provides reliable solutions for off-road enthusiasts and professionals alike.

📋 Description

• Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives. • Access and integrate multiple data sources—digital, offline, and CRM—to create comprehensive performance views. • Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision. • Build dashboards, automate recurring reports, and design visualizations in Looker Studio. • Lead test-and-learn initiatives, including A/B and lift studies. • Identify optimization opportunities and communicate insights in partnership with media and strategy teams. • Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats. • Support Associate Directors and Directors to deliver analytics insights and recommendations. • Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor. • Collaborate closely with cross-functional teams to align measurement with business and creative strategies. • Maintain governance over taxonomy, naming conventions, and tracking consistency. • Ensure data cleanliness and reliability across reporting environments. • Contribute to operational improvements that enhance analytics efficiency.

🎯 Requirements

• 2–5 years of analytics or media experience, ideally in an agency or marketing analytics environment. • Proficiency with digital analytics platforms (GA4, GTM), visualization tools (Looker/Tableau), and data querying (SQL). • Strong understanding of advertising KPIs, Marketing Mix Modeling (MMM) concepts, and attribution models. • Demonstrated ability to build slides that tell a data story. • Hands-on experience building dashboards and automations across media sources (Google Ads, Meta, DV360, TikTok). • Exposure to client interaction through report presentations and performance discussions. • Ability to simplify complex data into accessible, visually compelling insights.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development