Senior CRM Operations Specialist

🕒 May 13

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RD Station

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

☁️ SaaS

🤝 B2B

🛍️ eCommerce

SaaS • B2B • eCommerce

RD Station is a Brazilian SaaS company that provides integrated marketing automation, CRM and customer service solutions. Its platform helps businesses attract and qualify leads, run email and WhatsApp campaigns, create landing pages, automate sales processes, deploy chatbots and manage omnichannel conversations, with analytics and AI features as well as an app marketplace and developer APIs. RD Station targets companies and agencies seeking to connect marketing, sales and support workflows to drive growth and retention.

📋 Description

• The CRM team at RD Station is focused on ensuring that communication with our customers is relevant, delivered at the right time, with the appropriate message and based on reliable data. • As a CRM Operations Specialist, you will be the team's technical and operational point of reference, connecting data, tools, and processes to sustain a scalable, efficient, and results-oriented operation. • Your challenge will be to raise the maturity of the operation, innovate in the use of data and AI applied to CRM, and ensure that the customer base is a well-governed strategic asset.

🎯 Requirements

• Technical Seniority: Solid experience in CRM Operations or Marketing Operations, with a focus on the marketing 'backend' areas (data and processes). • Data Culture: Deep experience in data governance, database quality, and segmentation logic. • AI Mindset: Practical (not just theoretical) experience with AI tools that drive operational efficiency and enable personalization at scale. • Tool Proficiency: Experience with automation platforms (RD Station, HubSpot, Salesforce, or similar) and an understanding of the broader ecosystem (APIs, Webhooks, low-code solutions). • Behavioral: High autonomy (a "jumps in and gets to work" profile), critical thinking to challenge current processes, and excellent communication skills to engage multiple stakeholders.

🏖️ Benefits

• Holistic Well-Being: We care for the people who make progress happen. We promote comprehensive well-being through actions and benefits that provide self-care resources across five pillars: Emotional, Financial, Physical, Occupational, and Social. • Plurality and Belonging: Diversity is what makes us powerful. We actively promote inclusion and belonging, ensuring that TOTVS is a place where you can be yourself.