Senior Performance Marketing Manager – Paid Search

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Seamless.AI

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🤝 B2B

🤖 Artificial Intelligence

☁️ SaaS

B2B • Artificial Intelligence • SaaS

Seamless. AI is a sales intelligence software that provides B2B companies with accurate and up-to-date sales leads. It is a real-time search engine that uses artificial intelligence to find, verify, and validate business contact information. Companies and sales professionals can use Seamless. AI to build lead lists, enrich existing data, and automate the prospecting process. It offers a range of tools and integrations to help sales teams connect with decision-makers and grow revenue efficiently. Trusted by over a million users, Seamless. AI is recognized for its innovative approach to lead generation and data accuracy.

📋 Description

• Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines • Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets • Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene to maximize qualified free signups • Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing-page tests (A/B and multivariate) • Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion, not just clicks and CPLs • Identify and launch new paid-search channels and AI-search ad surfaces as the search landscape evolves • Manage relationships with Google, Microsoft, and agency/contract partners; negotiate pricing, betas, and account support • Forecast monthly and quarterly spend, signup volume, and pipeline contribution; own the paid-search section of the marketing QBR • Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI-driven match-type changes and translate them into playbooks for the team

🎯 Requirements

• Deep, hands-on expertise in Google Ads and Microsoft Ads at scale ($1M+ annual spend) in a B2B SaaS environment • Track record of running paid search for a freemium or product-led growth motion with high signup volume and short, transactional sales cycles • Strong analytical instincts, comfortable in GA4, Looker/Tableau, BigQuery, and spreadsheets; able to build your own funnel views without waiting on Analytics • Sharp creative judgment: you can write strong ad copy and brief landing-page tests, then read the data and call the winner • Working knowledge of attribution models (last-touch, data-driven, MMM) and their trade-offs • Familiarity with paid placements on AI/answer engines (ChatGPT, Perplexity, Google AI Overviews) and a point of view on where this is going • Bias for action, fluent in test-and-learn, and comfortable making bets with imperfect data • Excellent written and verbal communication — you can explain why we won or lost a week to a VP in three sentences • Bachelor’s degree required; Marketing, Business, Economics, Statistics, or a related quantitative field preferred • 6+ years of paid search experience, including at least 3 years owning paid search for a B2B SaaS company with a freemium or PLG offering • Demonstrated success managing paid search budgets of $1M+ per year against signup, CAC, and pipeline targets • Google Ads and Microsoft Ads certifications preferred • Equivalent combination of education and high-volume B2B SaaS paid-search experience will be considered.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development