Head of Growth Marketing

🕒 April 24

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Zicasso

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🛍️ eCommerce

B2C • eCommerce • Travel

Zicasso is an online luxury travel service that connects discerning travelers with a curated network of travel specialists. Zicasso provides customized itineraries and personalized travel planning to ensure memorable and unique travel experiences. With a focus on high-end and tailored travel solutions, Zicasso caters to clients seeking specific and bespoke travel experiences.

📋 Description

• Own the top-down quantitative view of all paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three decisions the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into revenue planning. • Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and make the measurement case for upper-funnel investment in programmatic, YouTube, and brand. • Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against. • Own Google strategy as our primary growth channel: intent segmentation, the Performance Max / Search / manual tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding lead quality. • Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic (StackAdapt, The Trade Desk, or similar). Develop retargeting and lead-nurture for high-intent travelers who don’t convert on first touch, and lead landing-page and lead-flow CRO in partnership with product. • Build a structured experimentation pipeline where every test (creative, audience, landing page, channel, bid strategy) is logged, measured against a pre-registered hypothesis, and tied to a downstream investment decision. The goal is a system, not a backlog of one-off tests. • Lead our growth team of 4-6. Set the analytical guardrails for the team’s day-to-day platform decisions; you should be able to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up. • Define success not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company outcomes. • Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

🎯 Requirements

• 10+ years in growth or performance marketing, with meaningful time spent in high-AOV, high-consideration B2C categories (luxury, travel, real estate, financial services, or complex lead generation), managing multi-million-dollar media budgets. • Hands-on experience with MMM, incrementality testing, and multi-touch attribution in environments where conversion windows span weeks or months, not days. • Experience building attribution or measurement infrastructure from the ground up and not just operating existing tools. Bonus for shipping offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals. • Experience building repeatable testing systems that connect experiments to budget and roadmap decisions. • Strong quantitative fluency: SQL, Tableau (or equivalent BI), and advanced spreadsheets. • Experience leading and developing a senior growth team. • Executive communication: brings a clear point of view to senior leadership, defends allocation calls with model outputs, and translates complex measurement work into decisions the exec team can act on.

🏖️ Benefits

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance • Innovative, fast-paced and collaborative culture that values diverse voices and opinions • Competitive compensation and benefits package (medical, dental, vision) • Open Paid Time Off policy and 10 days of company-paid holidays • Stock options package • 401K retirement plan with employer matching • Substantially discounted luxury travel during off-season • Learning and development annual stipend • Enjoy two company-sponsored business trips each year at international destinations we serve!