Director of Digital Marketing

🕒 Maio 2

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $100.000 - $115.000 / ano

⏰ Tempo Integral

🔴 Especialista

🌐 Marketing Digital

👻 Score fantasma 30%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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321 The Agency

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📣 Marketing

📱 Mídia

Marketing • Media

A 321 The Agency é uma agência de marca e social focada em criar legados de marca duradouros através de narrativas poderosas e engajamento social estratégico. Sua missão é garantir que as marcas não apenas existam, mas prosperem, evoluam e se tornem marcos culturais. A agência oferece serviços em insights estratégicos e pesquisa, criação de marcas e ativação de campanhas, utilizando tanto canais de mídia digitais quanto tradicionais. Eles enfatizam fortemente a construção de conexões e o envolvimento em conversas significativas que continuam após o período inicial da campanha. A 321 The Agency colabora com parceiros de tecnologia para otimizar as experiências e o alcance das marcas por meio de conteúdo direcionado em todo o ecossistema digital.

Descrição

• Lead, manage, and grow the Digital Marketing department spanning paid media specialists and CRM/MarTech strategists • Set campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks • Conduct 1:1s and performance reviews; provide strategic coaching and develop team capabilities • Define role scopes, skill development paths, and staffing recommendations • Align digital performance plans with client strategy and business objectives • Serve as escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions • Own paid media strategy across Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic platforms • Lead media planning, budget allocation, audience strategy, and campaign architecture • Oversee campaign setup, launches, optimization, bidding, audience segmentation, creative testing, and attribution modeling • Develop first-party data strategies, CRM-to-platform audience integrations, customer match lists, and retargeting architecture • Ensure regulated-industry campaigns meet advertising compliance standards • Lead CRM and marketing automation strategy and execution, primarily on High Level • Develop lead capture, qualification, nurture, re-engagement, pipeline-trigger, and retention automation • Ensure CRM architecture supports paid media goals, lead-source tracking, cost-per-lead reporting, and audience syndication • Oversee funnels from intake form through appointment booking, sales handoff, and post-conversion retention • Establish CRM quality standards for segmentation, workflow documentation, tagging, and data hygiene • Champion paid media and CRM integration as a unified performance engine • Develop cross-channel attribution frameworks and digital performance reporting standards • Establish dashboards, KPI frameworks, and narrative reporting connecting channel performance to business outcomes • Coordinate with 321 AIM on shared-client strategy, lead qualification, and CRM nurture sequences • Identify opportunities for performance-based pricing models and supporting measurement infrastructure • Serve as senior digital authority in client strategy sessions, QBRs, and new business pitches • Contribute paid media and CRM strategy, projection modeling, and tech-stack recommendations to proposals and RFPs • Champion AI tools for bid management, creative performance analysis, CRM personalization, and workflow automation

🎯 Requisitos

• 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation — agency experience strongly preferred • At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines • Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP) • Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued • Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs • Deep understanding of audience strategy, first-party data integration, and syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling • Experience managing paid media and CRM programs in regulated industries — healthcare, insurance, legal services, or home services — including applicable advertising compliance requirements • Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting • Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) • Excellent communication skills for translating complex digital strategy into clear recommendations for clients at the CMO or ownership level • Comfort with AI-powered optimization tools across paid media and CRM • Strong organizational and prioritization skills in a remote, multi-client environment • Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience • Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus

🏖️ Benefícios

• 100% remote work environment • Flexible scheduling with core collaboration hours • Paid time off + agency-observed holidays • Professional development and platform/tool access budget • Collaborative, AI-forward team culture that values innovation and continuous learning • Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology • Performance bonus eligibility applies at the director level